OUR STORY

Rooted in Kerala. Made with care.

Tharu comes from Sarwaa, a house of Kerala brands that has worked in wellness and hospitality since 2010. We started with a simple idea: bring the spices, oils and herbal rituals of our home to your shelf, made the way they are made here.

Oil poured from a brass vessel into a bowl beside red hibiscus

Tharu has two lines. Tharu Indian Spices: whole spices and blends, directly sourced and packed fresh. Tharu Ancient Beauty Secrets: hair, skin and body care built on Ayurvedic herbs and plant oils.

01

Directly sourced

Our spices come straight from growers, packed fresh and true to their origin.

01

Directly sourced

Our spices come straight from growers, packed fresh and true to their origin.

02

Ayurvedic roots

Classical formulas keep their traditional names, like Kumkumadi and Dhanwantharam. Our own blends carry the Praana Signature mark.

02

Ayurvedic roots

Classical formulas keep their traditional names, like Kumkumadi and Dhanwantharam. Our own blends carry the Praana Signature mark.

03

Small batches

Our soaps are cold processed in batches of 100 bars and cured for fifteen days.

03

Small batches

Our soaps are cold processed in batches of 100 bars and cured for fifteen days.

Nothing is hidden. Every product page lists the full ingredients, how to use it and any cautions, exactly as they appear on our labels.

If you have a question about anything we make, our care team will answer it.

16

Whole spices and blends

15 days

Curing time for every soap

Since 2010

Sarwaa, Kerala

Kerala ingredients

The things we won’t compromise

Everything else can change. These don’t.

01

01

Small batches, made slowly.

Small batches, made slowly.

Oils are blended slowly in small batches and soaps are left to cure for fifteen days before they reach you.

02

02

Honest ingredients.

Honest ingredients.

We list every ingredient on the label and on the site. If it is in the bottle, you will know.

03

03

Kerala first.

Kerala first.

Our spices, oils and herbs come from the traditions of our home state.

04

04

Care, head to toe.

Care, head to toe.

From hair oils to massage oils, each product has one clear job.

Start with your hair, face or body.

tharu

Hair, face and body care, made in Kerala. From Sarwaa, since 2010.

JOIN THE THARU CIRCLE

10% off your first order and a free Praana Signature soap (20 g). Then first word on new batches.

© 2026 Tigi Sarwaa Ventures Private Limited. Formulated and made in‑house in Kerala.

Tharu is a brand of Tigi Sarwaa Ventures Private Limited. Registered office: 1 USRA 15/196, Rohitham, Udarasiromani Road, Thiruvananthapuram, Kerala 695010. GSTIN 32AALCT7174J1ZX. CIN U55101KL2025PTC092981.

tharu

Hair, face and body care, made in Kerala. From Sarwaa, since 2010.

JOIN THE THARU CIRCLE

10% off your first order and a free Praana Signature soap (20 g). Then first word on new batches.

© 2026 Tigi Sarwaa Ventures Private Limited. Formulated and made in‑house in Kerala.

Tharu is a brand of Tigi Sarwaa Ventures Private Limited. Registered office: 1 USRA 15/196, Rohitham, Udarasiromani Road, Thiruvananthapuram, Kerala 695010. GSTIN 32AALCT7174J1ZX. CIN U55101KL2025PTC092981.

tharu

Hair, face and body care, made in Kerala. From Sarwaa, since 2010.

JOIN THE THARU CIRCLE

10% off your first order and a free Praana Signature soap (20 g). Then first word on new batches.

© 2026 Tigi Sarwaa Ventures Private Limited. Formulated and made in‑house in Kerala.

Tharu is a brand of Tigi Sarwaa Ventures Private Limited. Registered office: 1 USRA 15/196, Rohitham, Udarasiromani Road, Thiruvananthapuram, Kerala 695010. GSTIN 32AALCT7174J1ZX. CIN U55101KL2025PTC092981.